Search Engine Optimization

Search engine optimisation is a subcategory of search engine marketing, search engine optimisation deals with improving the quality of visitors and or the number of visitors to a web site; this is carried out via the natural or sometimes otherwise knows as organic listings of search engines.

If you own an online business or are thinking about starting an online business you will need to know about search engines, and how they can and will benefit you online. The first thing the public will do to find a company or website online will be to open their favourite search engine and do a search, the public will use keywords or key phrases to find what they are looking for.

Search engine optimisation differs from promotion, whilst at the same time working along side your promotion. The aim is to achieve the highest search engine results possible. Confused? You needn’t be, its not that complicated.

Internet promotion will help to promote your online business, search engine optimisation will get you ranking in the organic listings of search engines, both will work in your favour and both can help each other.

Search engine optimisation has advanced and changed over the years and what worked 3 years ago might not work today. It is a growing and changing discipline. It is both an art and a science. We work strictly with approved search engine guide lines, we would never knowingly use techniques that would jeopardise our clients business in any way.

“Where ever you look there’s something to be seen” this saying counts in everyday life and on the internet, “Seek and you will find”, “to search is to find” are you getting the picture now? Our job is to make sure that when your prospective clients are looking for your products or services, you will be there to be found.
Search engine optimisation plays a vital part in the success of your online business.

Search engine optimisation is put into place to enable a company’s website to be ranked accordingly by all major search engines. Our job is to make your website appeal to both the search engines and your clients in equal measures. For a search engine to rank a site on certain search phrases the site must be targeted at both the search engine and the viewer, it must be navigation friendly, content rich and built for the clients eyes not built purely for search engines. Search engines have certain algorithms put into place to weed out the bad from the good, putting unethical techniques into place on your website may work to start with or in the short term, however in the long run this will result in your site being grey barred or even banned altogether from the search engines.

We work along side any changes you may wish to make keeping our clients at the top of their industries. As said before we work hand in hand with all search engine regulations, in some industries it may take time to get you in to the top 10, however we will get you there to stay, given time.

As we see it there are two main types of search engine optimisation, the first being the onsite optimisation.

We prepare the underlying code on your site, making it as clean and as clear as possible, thereby creating easy to translate and quick to process pages. From a search engine point of view there are other factors to any onsite optimisation process such as Meta Data Tags, data usage and content, navigation ease, link building and of course lets not forget keywords and key phrases used throughout your website. All of the factors and more add up to getting your site ranked on any given search engine. Each engine has slightly different criteria and it is our job to keep on top of these requirements on an ongoing basis.

Secondly the offsite promotion otherwise known as marketing, this being the work that’s needed to get your site known to the general public. The promotion side of things will work hand in hand with the onsite optimisation, thus getting you the rankings you need.

Some companies have tried to mimic our optimisation techniques, however they seem to lack the actual knowledge needed. We have specialists who code everything from scratch and we have specialists who work diligently to stay at the top of their craft, we combine experience and hard work to bring you our packages at affordable prices. It goes without saying that our work pays for itself very quickly when it translates into sales on our clients sites. If you already have a successful business, we bring you bonus clientele from the internet community by putting you in the mainstream 'up there' with your most prominent competition, thereby giving you the opportunity to compete with the big battalions.

McIntosh Communications have years of experience and success in development and optimisation. We know about search engine optimisation and how search engines work. We not only keep up with current technology but also predict changing trends. If there’s a Google dance, we work with it, we move on and become stronger, are there any other SEO companies who can say the same? We have noticed much of our competition give in to underhand tactics; this is not a route we would ever choose to take. We believe in ethical and sustainable search engine optimisation which is good for the internet community as a whole.

Related subjects

• Search Engine Marketing
• Online Advertising
• Online Marketing
• Online Promotion
• W3C Compliance