Search Engine Marketing
If you have a website online, you need your customers to be able to find it easily. For your customers to do this you will need to be ranking highly for search phrases related to your industry in all major search engines.
Here at McIntosh Communications one of our specialised fields is search engine optimisation and promotion, which means we can offer you the service for your clients to find your website. For your clients to find your site the search engines must be able to find it first, this is where McIntosh Communications team can come in, we can optimise the main code of your website making sure all alt tags, meta data tags, title tags and descriptions are present and correct.
We also need to make sure that you’re targeting your keywords and phrases correctly and on the relevant pages, once we have optimised the onsite code and brought the site up to W3C standard, we can proceed with building your sitemap and linking it into your internal pages, this will enable the search engines to follow the links through and index your sub category pages.
Once your site has been indexed for the first time by the search engines i.e. Google, Yahoo, MSN and more, we can begin work on increasing the link popularity of your website. There are a few different kinds of links that we can use for this specific job and these are as follows, the first of these links is the backward link, these are links from another company or directory pointing to your site. The benefit of this link is easy; your site will be the sole beneficiary of this links page rank.
The next type of link is the reciprocal link, which is a link placed on both parties’ websites. This link will benefit both websites and help both companies to increase there page ranks or PR. With the optimisation and links campaign both in place you will now be getting indexed on a frequent basis by the big boys of the search engine world.
You will then notice your site appearing in the search engines for keywords related to your industry. The work doesn’t stop there though, you will be well on your way to being a big company within the search engines, but you will need to closely monitor your strengths and weaknesses on the search engines in order to improve and keep your site at the top. After all you want to stay at the top for a long period of time and this takes a lot of work and dedication depending on your chosen industry.
There are quite a few other ways to get your site noticed online, all of which McIntosh Communications can help you with. One of the most popular is forum marketing, this holds a few benefits, you can gain a link from the forum, you can generate feedback on your sites strengths and weaknesses and you can generate visitors from other people using the forum along with helping your site get indexed more.
You can also look into e-zine marketing which will allow you to publish good articles and descriptive views of your company and its products or services. Usually with an e-zine marketing campaign you can also generate another link which again will increase visitors and also your Google PR and help towards your SERPs or search engines ranking positions.
As you can see there are a number of ways to market a website online and we have only begun to scratch the surface with the above, there are other means of marketing we can help you with, should you choose to show further interest into what your full marketing options would be, then we will be happy to advise you further, if you would like to know more don’t hesitate to contact us for more information.
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Search Engine Marketing With McIntosh Communications |
