Online Promotion
If we have built your website from the ground up you're already half way there, we build sites with the strong foundations they need to be a 'skyscraper' of a site in the dog eat dog world we are competing in.
If you already have a site which was either built by someone else or yourself, we have a number of promotion packages to suit every online business or individual. We offer packages that we know will work, tried and tested templates and we tailor every promotion package to each individual; no package with us is ever exactly the same!
For instance lets say you have already been with an optimisation company and they have already done various procedures on your site, as long as we feel these are correct and are valuable to your site we would not sell you the whole package again as this would be unfair and bad business practise on our part.
We would take a look at exactly what’s already been done and how we could improve on those methods.
We come across this a lot, companies who are so called ethical SEO companies, who turn out to be cow boys!
In these cases, we will explain to you in detail where the problem areas are and we will work out a way we can remove the offending content and get you the results you are looking for without 'cheating'.
Now let’s say your site is ranking but you're only coming up on the 6th page of Google. We would look at what’s been done and work to improve on this; we may rewrite your meta tags if needed, we may assign an SEO copywriter to write you some rich content that will help boost your rankings, we may put together a links campaign that would help boost your rankings. There are so many different ways to promote a site and we would employ as many strategies as we consider necessary according to the competition on your search terms.
Promotion is not simply ranking in all the major search engines, there is a lot more to it than that, if only ranking on search engines was enough it would make our job easier. On a wider scale promotion is also about getting your site out there, getting your site picked up and ranked by search engines on an ongoing basis, getting your site viewed by the public, and getting a good name with other companies so they in turn begin to promote your site alongside theirs.
The main concepts with any promotion campaign is to have a great looking, working, readable, full of content and links site first, then and only then can you start your promotion campaign. With any campaign there are factors to take into account, would you benefit with a promotion via business directories, links, related web sites, business or advertising articles, editorials, press releases etc, the list goes on.
We can organise the options for you, tell us what you wish to achieve with your website, and we can tailor a strategy and a package to get you the results you desire.
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Online Promotion With McIntosh Communications |